For courses in Sports Marketing.
Shank provides a framework or conceptual model of the strategic marketing process that can be applied to the sports industry.
The strategies used by winning coaches on the field can bring success to classrooms, too! In What Teachers Can Learn From Sports Coaches, you'll uncover that the athletic arena and the classroom have more in common than you think. Author Nathan Barber demonstrates how many of the principles of coaching can be used by teachers to motivate students, build community, and enhance teaching.
You'll learn valuable lessons on
The book is filled with insightful quotes from well-known coaches, along with suggestions on how to apply the ideas to your own classroom. You'll come away with strategies that you can use immediately to bring success to your own team-your students!
This collection of literature attempts to compile many of the classic works that have stood the test of time and offer them at a reduced, affordable price, in an attractive volume so that everyone can enjoy them.
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