Written in an accessible and succinct style, the textbook illustrates key themes with clear graphics and relevant real-world examples. It discusses significant elements of marketing theory and the latest practices to allow undergraduate and graduate students to understand both traditional and more recent sports marketing practices. Sports Marketing explores the latest sports marketing business practices, helping marketers make effective management and marketing investment decisions. This comprehensive textbook discusses relevant marketing theory and related practices within sports marketing. Each theme will: * Define key sports marketing ingredients * Provide mini-case examples of various sports around the world * Offer end-of-chapter questions and exercises designed to affirm key topics and stimulate the reader's thinking, and * Describe measures of the various sports marketing activities. This textbook will prove an essential companion to students on marketing, business and various sport courses at an undergraduate and postgraduate level.
For courses in Sports Marketing.
Shank provides a framework or conceptual model of the strategic marketing process that can be applied to the sports industry.
Pascal might be chasing the title of King of the Mountains, but will he realise in time that Laurent is chasing him? Pascal Durant, one of the best mountain riders in the cycling world, was about to finally win his first polka-dot jersey denoting him King of the Mountains in the Tour de France. Then he suffered a horrific accident that left him unable to complete the race. In his forties and fighting chronic injuries, he knows he only has one more shot at the top. Laurent Desrochers, an internationally known reporter, hears about his dear friend's crash and watches a moving viral video of Pascal, bloodied yet unbowed, congratulating the winner. When Pascal tells him he's going to do the Tour one last time, Laurent decides to convince his network to let him follow Pascal on his quest. Friends for a decade, they had never thought of the other as more. Pascal's focus on his sport and poor taste in men has never produced a long-term relationship. And Laurent's constant travel causes a rift between him and his fiance Jan that proves insurmountable. Laurent finally realises his ideal partner has been in front of him all along. Can he pull Pascal's focus from his goal long enough for him to know he's being chased...and let Laurent catch him?"
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